THREE in four holidaymakers enjoy a breakfast beer at the airport before the flight.
And two thirds even say a pre-10am pint is essential — and a highlight of the trip.
The cheeky tipple was ranked second in a table of most refreshing beer tasting moments, beaten only by a beer by the pool or beach.
Now, package holiday company On The Beach has teamed up with Seven Bro7hers Brewing Co to launch Breakfas7 Brew — designed to compliment bacon, sausages and eggs.
Customers travelling in October half-term will be able to try the citrusy 3.4 per cent lager for free.
Zoe Harris, of Manchester-based On the Beach, said: “Whether it’s 3am, 6am or 5pm, we all know that having a pre-holiday beer is a true British tradition.
“Most of the time it’s a Fosters or a Carling and they might not hit the spot.
“So, we decided to work with a local brewery and create the ultimate breakfast beer — the first of your holidays that matches perfectly with brekkie.”
The company’s survey of 2,000 people also showed that, once abroad, almost half are willing to spend more than £7 for a pint.
Top Ten Beer Tasting Moments
1. A beer on holiday (pool or beach) 2. Airport beer 3. Football beer 4. Saturday night beer 5. Post-work beer 6. Wedding beer 7. BBQ beer 8. Pub beer 9. Sunday lunch beer 10. Hen/stag night beer.