AN apparent Asda glitch saw a shopper charged nearly £400 for two limes and then refused a refund.
The stunned customer’s sister posted about their shocking experience on social media and it’s whipped the internet into a frenzy.


Sharing screenshots of the online order she wrote: “So Asda charged my sister £394.50 for two limes.
“Then refused the request for a refund. After hours of calling they agreed to refund it in the next48 hours.
“Who has a spare £400 that they’re happy to just have held hostage for LIMES?? In a cost of living crisis? Insane.”
She continued “It’s the principle, regardless of whether the person it happens to can afford it.
“If someone is financially vulnerable, something like this can push them over the edge.
“A consumer should never be put in this position. And very few people are living paycheck to paycheck by choice.
She concluded: “I do not know how they were authorised to take £400. Ask Asda that question. Let’s continue to fight against Big Lime”.
The exchange soon took the internet by storm and was dubbed “LimeGate”.
An Asda spokesperson said: “We would like to apologise to any impacted customers and can reassure them that our customer services team will be processing full refunds as soon as possible.”
It comes as Asda shoppers are rushing to the supermarket to buy children’s summer toys scanning at tills for just 25p.
An eagle-eyed customer spotted the deal at her local store and shared it with others on social media.
The major supermarket has slashed the price of a range of toys including frisbees and jump ropes.
One shopper shared several images of the toys on the Extreme Couponing and Bargains UK Facebook group.
They also posted the caption: “Most toys under 50p at Asda!”
Fellow bargain hunters were quick to tag their pals in the comments to share the deals.
Shopping price glitches
Asda’s lime mare isn’t the first time a price glitch has occurred.
In 2022, Morrisons shoppers spotted Glenlivet whisky with a crazy £2.50 a bottle price-tag online.
Many jumped online to take advantage of the accidental discount from the usual £36 per bottle mark.
But as those shoppers learned, sometimes things are just too good to be true.
If you’ve already had the product delivered, you’ve gotten away with a bargain.
However, retailers have the right to cancel orders and issue refunds on any of the products in question once they spot the mistake.
In-store rules vary.
If buyers claim the item innocently – without knowing that the price was a mistake – the store must honour the purchase.
This means unless they establish the buyer had knowledge that the price was wrong, they cannot demand it back.