FOREIGN lagers have the biggest share of the beer market in UK pubs — accounting for 28 per cent of all pints sold.
Italian and Spanish tipples such as Moretti, Peroni, Estrella and San Miguel helped them to top the pile.
Adding in classic and premium lagers (each on 20%) — including pilsners and those made in the UK — the brewing style made up 68 per cent of beer bought in pubs, bars and restaurants.
Lager’s market share rose 70 per cent year-on-year, with the value of Spanish pints up 22 per cent, Heineken’s Beer Report 2024 said.
Bitter, ale and stout— with classic and premium offerings combined — claimed 23 per cent of the market, while trendy craft beers took eight.
Heineken’s report put the current boom in world lager down to the 2020 launch of Spanish-themed Madri— despite it being brewed in Tadcaster, North Yorks.
It said: “Brands that evoke happy memories and holiday vibes were therefore set to do well.”