HEINZ has baffled shoppers by squeezing out tartare sauce — and bringing in “Fish and Chips Sauce” to re-plaice it.
The move is thought to be an attempt to make the French-style dip – branded Tartare 2.0 – appeal to a wider audience.
Publicity blurb declares the new sauce provides “a refreshing twist to every dish”.
It was launched yesterday with TikTok star Destiny Harold, known as the Chip Shop Diva.
But sharp-eyed Heinz fans called the switch codswallop.
They said it is just a rebrand, with both sauces having most of the same basic ingredients.
One wrote online: “Looks like tartare sauce for people who don’t know what tartare sauce is.”
Another added: “So, tartare sauce with a different label. Way to go for the creative department.”
Heinz’s Tartare Sauce was scrapped from supermarkets in 2022 but is still available in some restaurants and online.
Its Fish and Chips Sauce sells for £3.40 for a 400g bottle.
Last night Heinz insisted: “While traditional tartare sauce is made with gherkins and capers to create a tangier sauce, our new Fish and Chips sauce blends gherkins, onions, and fragrant herbs to create a herbier, creamier condiment. Think of it as Tartare 2.0!”
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